Conversion audits for casino, sportsbook and affiliate sites

Your site is leaking players.
Find the leaks in minutes.

A CRO audit built for iGaming operators and affiliates. Paste the URL of a landing page and get a plain-English report on what's costing you registrations and deposits — scored, explained, and with the fix for your biggest leak. Works for any website.

Check my site

Auto

Go Pro to audit as a visitor from a specific market.

Sign in required to save your audit results

Want to see what you get first? View an example full report

The 5 things that make or break a landing page

Players drop off for the same reasons — an unclear offer, a long sign-up, missing trust signals, a buried CTA or generic copy. The audit scores each one and tells you what to change.

Clarity

Is the offer obvious in three seconds? We check the headline, and whether bonus terms, wagering and minimum deposit sit right next to the offer.

Friction

Every step from the CTA to the first deposit: form length, social sign-in, when KYC kicks in, and anything that makes players give up.

Trust

Licence badges, responsible-gambling signals, payment logos and reviews — is the site legit at a glance? Includes a quick compliance check.

UX/UI

Does the eye land on the join or bet button? Thumb reach on mobile, contrast, visual noise, and local payment methods for the market.

Copywriting

Specific CTAs instead of a generic "Play now", benefits over features, and urgency that stays compliant.

Why use this instead of guessing?

  • Judged on what moves registrations, first deposits and NGR — not generic web advice
  • Tells you exactly what to fix first, with the fix written out
  • Audit desktop or mobile, and with a full report, as a visitor from a specific market
  • Re-scan after you ship changes to see what actually moved
5

Pillars scored on every page — clarity, friction, trust, UX/UI and copy

Built for iGaming, works for any site

The checks come from years of CRO work on casino, sportsbook and affiliate sites.

Casino & sportsbook operators

Landing pages, promo and welcome-offer pages, and the path from first click to registration.

What we check on casino pages

Affiliates

Review pages, bonus pages and comparison tables — everything that decides whether a visitor clicks through to the operator.

Any other website

SaaS, e-commerce, lead generation or agency sites: the audit works out what the page wants visitors to do and checks against that.

Questions

What does the audit check?
Five pillars that decide whether a visitor converts: clarity, friction, trust, UX/UI and copywriting. Each gets a score out of 100, a specific finding quoted from your page, and a fix. For casino and sportsbook pages it also checks bonus terms, the registration path, licence and responsible-gambling signals, and local payments. For affiliate pages it checks the path to the click-out, comparison tables and reviewer credibility.
Is it free?
Yes — you get one free lite scan a month, with scores and findings for all five pillars and the fix for your biggest leak. A full report with every fix and quick wins is €29 one-off, and Pro is €79 a month for 20 full reports.
Who is it for?
It's built for iGaming operators and affiliates — casino, sportsbook and affiliate sites — and works for any website that needs visitors to sign up, buy or enquire.
How is this different from an SEO audit?
An SEO audit is about getting traffic. This is about what happens after the click: whether the page turns visitors into registrations, deposits or leads.
How long does it take?
Usually one to two minutes. Free and paid scans get the same in-depth analysis — the full report just shows every fix. You can leave the page — the report waits in your dashboard.