Casino CRO audit

Leaks we find on casino pages again and again

Each one comes with the fix written out in the report, and the business metric it moves.

1. 01

   Bonus terms in small print under the button

   Wagering, minimum deposit and expiry in tiny grey text. Players who don't understand the offer hesitate — and in many markets the key terms have to sit next to the offer anyway.

2. 02

   Licence and 18+ only in the footer

   A first-time visitor sees a loud bonus banner and a jackpot ticker before any sign the site is licensed. Legitimacy needs to be visible before the first scroll.

3. 03

   A branded CTA that doesn't say what happens

   Clever button copy reads well in a brand book but tells the player nothing. Tie the button to the offer they just read.

4. 04

   No payment methods near the CTA

   Players want to know they can deposit with the method they use before they commit to signing up. Show the local favourites next to the join button.

How it works

1. 1

   Paste your page's URL

   The link to any landing, promo or welcome-offer page. Choose desktop or mobile.

2. 2

   Get the report

   Scores, findings and your biggest leak's fix in one to two minutes. Unlock every fix instantly if you want the rest.

3. 3

   Fix and re-scan

   Ship the changes, re-scan, and see exactly what moved — and why.

Questions

What does the casino CRO audit check?

Five pillars that decide whether a visitor registers and deposits: clarity of the welcome offer, friction from join to first deposit, trust (licence and responsible-gambling signals), UX/UI including the game lobby, payments and mobile, and copywriting. Each gets a score out of 100, a finding quoted from your page, and a specific fix.

Is it a compliance review?

No. Every report includes a short compliance check that flags common risks — bonus terms away from the offer, missing 18+ or safer-gambling signals, wording that implies winning — but it isn't legal advice. Run changes past your compliance team.

Can I audit my page as a player from a specific market?

Yes, on the Pro plan: audit as a visitor from regulated markets including the UK, Ireland, Malta, Sweden, Germany, the Netherlands, Spain, Italy, Canada and Brazil. Free scans load the page from a default location.

What if my site blocks the scan?

Some casino sites block automated visits or certain countries. If we're shown an access-denied page instead of yours, the scan stops and your credit is refunded automatically — we never score an error page.

Does it work for mobile?

Yes. Choose Mobile and the audit loads your page on a phone-sized screen and checks thumb-reachable CTAs, tap targets, readable text and how far players scroll before they can join.

How much does it cost?

The first scan each month is free: scores and findings for all five pillars, plus the fix for your biggest leak. A full report with every fix and quick wins is €29, and Pro is €79 a month for 20 full reports.